MyHome.ie’s recent brand relaunch by Young Euro RSCG has narrowly missed out on the NNI press ad of the month award for September.
Award-winning Dublin-based company Young Euro RSCG helped MyHome.ie rebrand itself in early September, with a new company logo amongst the many changes made to Ireland’s most popular property website.
The concept was such a success that it was nominated for the prestigious NNI press ad of the month award only to be pipped in the judging by Jack Daniel’s ‘Mr Jack’s Birthday Bottle’.
Other major companies who were shortlisted include Deep RiverRock, the National Lottery, ESB Electric Ireland, Pepsi and RTÉ.
Despite not clinching the overall award, all at Young Euro RSCG and MyHome.ie were proud to have been shortlisted.
Account Director for Young Euro RSCG, Clare Connolly, said: “Following a re-appraisal of the existing brand credentials the new ‘look and feel’ for MyHome.ie delivers a very distinctive and engaging brand identity, equally relevant to all target markets and need states.
“The new positioning, brand work and advertising reflects a more emotional connection to our homes.
“We hope that we have positioned MyHome.ie as the destination for finding your home whether you are buying, selling or renting.”
Stephen Pullen, Creative Director for Young Euro RSCG, backed up Clare’s statement when he said: “Our new positioning, brand work and advertising reflects a more emotional connection to our homes.
“By incorporating different icons into multiple versions of the logo, we are representing individual ways of looking at a home. This is brought to life by press and radio copy where renters, buyers and sellers talk about both their home and MyHome.”